Well…. I bet you’re either looking forward to Valentine’s Day this year, or you’re dreading it! There seems to be no in-between.
Most florists have a love/hate relationship with Valentine’s Day. No matter how much experience we have or # of years we have been in business, Valentine’s Day can be an unpredictable holiday.
To give you a little more insight, in our industry, florists must pre-order flowers for this BIG holiday over a month before Valentine’s Day. (If we don’t pre-order, we may not be able to get what we need for our customers.) Then we pray, wish and hope that we have guesstimated the right amount of each type of flower we purchased. Sigh… Also another thing we have to deal with is supply and demand and the increased cost of flowers. Supply and demand for flowers on Valentine’s Day (and Mother’s Day) go through the roof! The cost of flowers increase significantly and sometimes up to twice the normal going rate. So… for those of you that think that florists are evil and just jack up prices on Valentine’s Day… think again. 🙁 We don’t do it because we see this amazing money making opportunity. We do it because our growers/supplies do it because of the supply and demand.
Enough negativity, buy your sweetheart, mother, friend, or buddy some flowers for Valentine’s Day… it’s the one holiday that you should definitely go all out to remind them that they are loved. Oh, and don’t get it at the grocery store where all the bunches are picked over – get them from your local florist who will give you quality, long-lasting flowers, beautifully arranged in a vase.